Ratti Entertainment LLC. has created a martial arts feature film franchise entitled “Black Salt” for worldwide distribution which will be shot in China and the U.S… Our goal is to create a film with a new backwards approach method which is nontraditional from the Hollywood film process but is drastically needed in today’s business environment, based on changing technology, piracy and the new global economy. This backwards approach method consists of first developing the multi-merchandising product lines (apparel, video game, animated cartoon, comic book, toy, trading cards etc.) Then it is equally important to launch a strategically grass roots marketing and promotional campaign to create a consumer demand, loyal customer base and multi product revenue streams for the film before it is even made.
The Black Salt franchise consists of four parts which is a feature film, video game, animated series and merchandising. This film has positive role models and will have a PG-13 rating to capture a wider target market. The revenue streams would be generated through:
· Box Office Domestic/Foreign
· Network Television
· Movie Soundtrack
· Video Game
· Comic Book
· Kid Accessories (Toys, Lunch Boxes etc.)
Ratti Entertainment LLC. has completed the development phase. This includes budgeting, scheduling, script rewrites, business plan, website, internet marketing, grass roots promotional campaigns, apparel line, trading cards, video game design documents, comic book, graphic novel, animated series layout, toy sculpture input. After the funding is in place, the film project is scheduled for 10 weeks of pre-production, 10 weeks of principal photography and 15 weeks of post-production, totaling 35 weeks from start to finish.
Gliding across the Pacific, the Asian martial arts have become part of the mainstream of American culture. Martial arts are back on its cyclical resurgence like it was in the 70's and early 80's. Today there are an estimated 20 million practitioners in the United States and another 50 million throughout the rest of the world. The martial arts industry generates annual revenue topping the 1 billion dollar mark. With the explosion of mix martial arts (UFC) and more martial arts styles was added to the 2008 Summer Olympic Games in China, the number of martial artist will double in the next 5 to 10 years. . Martial Arts and action films that involve a plot line from the east and are partially filmed there adds authenticity to the film and attracts publicity because of China’s current dynamic position in the world. It also greatly expands revenue and distribution potential, Chinese people love watching foreign martial arts films shot in China. The Monkey King grossed over 100 million dollars worldwide.
Aries Carmona, Creator/Producer -
Aries is presently involved as creator/producer of the epic action pack Black Salt project, in development as a feature film. With a decade of creative development and promotional management experience, Aries, innate talent to view projects holistically, penchant for detail, collaborating spirit and ability to liaise, contributes to the ease of the producing television programs (FOX “The Next Great Champ” – NBC “The Other Half”) and film (“GALAVISION” “Nosotros”).
An early interest in photography led this bi-lingual California native to earn her degree in Radio and Television from the University of California Los Angeles. A segue into the field of cinematography was brought about through an apprenticeship with a photographer. Her passion for this new medium led to negotiating deals with Galavision and Telemundo, which provided opportunities to hone her cinematographic craft in music videos, concerts and Spanish soap operas.
At the esteemed William Morris Agency, Aries proved to be a quick study on the corporate side of film-making. Her ability to oversee the television packaging process-from inception to completion-has been successfully demonstrated in the Reality TV, Talk Show, Game Show, Independent/Feature Film, Documentary, Music Video and Daytime Television genre’s. Aries then moved to the Paradigm agency where she packaged feature film projects, created press material for “A” list actors, submitted clients to casting directors in all levels and edited treatments that needed rewrites for the agents before submission.
Aries is presently at Universal Studio Hollywood in the Publicity Department, where she obtains all purchase orders for all Press and Media events. Obtains all department expenditures and tracks the budget to keep within spending limits. Aries arranges all media press, photography sessions, edits daily and distributes media coverage, archiving all news coverage and photo materials. Aries’ bi-lingual skills have provided the department with a tremendous advantage at press events, where she has helped augment Hispanic consultants in handling important media information for the studio.
Owen Ratliff, Creator/Producer -
Owen Ratliff, a southern California native with a degree in marketing started Ratti Entertainment, Inc. right out of college and has been in business for well over a decade. The company started out doing marketing and business consulting for start-up/existing businesses. Owen has closed overseas deals, worked on movie soundtracks, “Bulworth”, “Blade”, “Fakin Da Funk”, “Better Way to Die”, “Learning Curve”, as well as various BET/MTV movies, several of which went gold and platinum.
Owen's most recently completed film project is a psychological thriller entitled Unstable Minds, which he co-produced with director Surinda Singh. Presently, Owen has funded the development phase of his action packed martial arts/covert feature film franchise Black Salt. From script, budget and business plan to Internet marketing, grass roots promotional campaign, clothing line, video game design document, comic book, trading cards and toy sculpture input.
Ed Martin, Producer/Line Producer
Ed Martin, a New York native, began his career in finance in 1991 as a Corporate Auditor for Insurance Companies with over a billion dollars in annual revenues. He moved on to become Senior Auditor. He was responsible for conducting audits, quarterly financial projections and cost benefit analysis.
In 2000, Ed moved on to become Chief Financial Officer of a construction company based in New York. Since 2001, various New York politicians have relied on Ed for his financial expertise in guiding their political campaigns. He has since been Treasurer for New York State Assembly and Senate Political campaigns as well as Financial Advisor for New York State Congress and New York City Borough President campaigns.
Ed also made his transition to Film Production in 2001. He has produced and co- produced many Music Videos, Commercials and various Short Films, Documentaries and Independent Features. His strong financial background led him to Line Production. He has line produced several Feature Films and various networks such as MTV, Spike TV, HBO and Nickelodeon. He has prepared Production Budgets and Schedules for many Independent and studio projects in both development and pre-production phases.
Ed conducts lectures and seminars across the country on Film Production, Line Producing and Film Distribution at prestigious Universities including NYU, SVA, Pace and Harvard and has been a Filmmaking Panelist for the National Academy of Television Arts and Sciences (NATAS) and the National Alliance of Latino Independent Producers (NALIP). He is a member of the New York Chapters of the Producer’s Guild of America (PGA) as well as the DV Republic and he has worked with the Black Filmmakers Foundation. Ed is the Development Manager for the nonprofit organization, ImageNation. He is also a Professional Judge for The Emmy® Awards, NATAS. He is considered one of few Producers in the industry experienced in executing Service Deals and a financial consultant to various production companies with offices in Kaufman and Steiner Studios. He is also a Supervising Producer at SeeFlik.com.
Ed was recently named President of Watermark Studios in Michigan, which is slated to open studio in Brooklyn NY. He is also Supervising Producer of a six-picture slate.
Ed is actively involved with several charities and is in post-production of program, tentatively titled The NIMBY Experience”, episode “See Me?” which will serve as pilot for TV series, where celebrities go undercover in support of causes they are passionate about to help inspire people to become active in their communities to make a difference.
The company has formed relationships with other key consultants and advisors, not currently part of our overhead who will be available for hire to fill important roles on an as-needed basis. This group comes to us directly from within the entertainment industry. The expertise they provide includes domestic distribution, foreign distribution, pre-production, production, post-production, directing, sound and without exception every aspect of the motion picture business.
Ratti Entertainment LLC. is in development of a 6 minute Black Salt film short. We are shooting this for 2 important reasons. To let potential investors, distributors and studio heads see how the actual film will look. Secondly build a larger customer base for the brand and use as a precursor to the Black Salt feature film. This short will show the following characteristics:
1) Action sequences.
2) Martial arts scenes.
3) Plot devices that highlight the uniqueness of the story and its production value.
The important point to remember about this project is that we have set this up as a series of cross-promotional campaigns. This simply means upon the growth of popularity in one of the Black Salt brand product areas, it will crossover to other areas which will generate a huge buzz. This will also attract more customers to our products, sponsors to our brands, investors to our business model, and actors to the film.