Product Placement Strategy
Action films are at the top of the box office charts ("The Green Hornet", "Captain America:The First Avenger", X-Men:First Class”) once again and will likely stay there for some years to come. The reason for this important resurgence is that the world is becoming a fearful and uncertain place. People are now desperately looking for heroes that fight for right or justice and give us the confidence that everything will be safe and secure. Secondly, martial arts and action films that involve a plot line from the east and are partially filmed there adds authenticity to the film and attracts publicity because of China’s current dynamic position in the world. It also greatly expands revenue and distribution potential, Chinese people love watching foreign martial arts films shot in China.
Black Salt will have a PG-13 rating to capture a wider target audience and the main demographic is male 14 to 40. Your market demographics, or niche, is the people out of the total movie-going population that are likely to rush out to see your film the first weekend, as well as secondary target groups that will be interested.
The Black Salt intellectual property was created to become an evergreen product like the Star Wars Series, by turning the name Black Salt into a new culture or life style. This international project combining the far east to the west has been in the development stages for the past 5 years to create a full line of merchandising products, launch a grass roots promotional campaign, create a demand for the product before the film is made and get the consumer involved in the movie making process. This will be achieved by launching three important Internet contests:
Not only is the Black Salt film project looking for product placement to off set production cost, the project is also looking for promotional partners to promote their products with the film.
Examples of products that could be used:
Pepsi could support Black Salt’s “Search for the Next Fighting Stars,” submissions would be accepted online, small tear off application’s on display racks in stores, TV commercial and a tour could be launched to travel around the U.S. or even other countries.
Secondly, Cingular Wireless could support “What Action Star would you like to see in Black Salt,” submission would be accepted through voting – like American Idol, online, via text messaging and in store display applications. Prizes could include Black Salt gear, cell phones and service activations. Also with the purchase of every Cingular phone the customer would receive a free Black Salt drawstring back pack.
Thirdly, MySpace.com could support “Win a Part in the Film Contest,” submissions would be accepted on Myspace.com and the winner would either be in the film or sit on the set. The prize would also include two plane tickets, hotel accommodations and Black Salt gear.
It would be very beneficial for the promotional partners to bring their products in at the early stages while the film brand is being built. If any advertisers are interested in viewing the synopsis, film script, budget or have any further questions on audience demographics, genre and theme, please contact Owen Ratliff: